CEO Jong Woo Park, New Year’s Message

Highest efficiency and achievement-driven, powerful Samsung Cheil Industries 

 

Dear Samsung Personnel,
The New Year 2012 has come to us.  

 

I wish you and your family good health and happiness for the New Year.

 

I believe the year 2012 will be a year of uncertainty due to
the aftermath of the global financial crisis. The world economy is in
recession and our domestic economy faces many unpredictable factors
all over the industry and economy.

 

Many global corporations are standing at the crossroads of survival or
death. Increasing corporate earnings by effective management is the key
to corporate survival.

 

Samsung Personnel,
I have been appointed as the new CEO of Samsung Cheil Industries last
month and had visited each business units and fields where we tried to
examine what our problems are and what can we do to secure continuous
profit by increasing speed and effectiveness at the same time.

 

To overcome the global management crisis that it is hard to predict and
move forward, we all must come to agree to breed strong corporate culture
based on faster speed than our competitors and the most powerfully
designed effective management system.

 

I would like to present "Highest efficiency and achievement-driven,
powerful Samsung Cheil Industries" for our management goal for
the year 2012.

 

I believe the unstableness in the world economy can even favor us to
have the opportunity for stronger corporation. We must believe hard
that if we are not afraid of crisis and if we make our advantages shine
better, our company can be reborn stronger so we be even more powerful.

 

I will be taking the following steps with you for the achievement of our
goal in 2012.

 

First, we have to accelerate the speed of our management.

In the high technology materials industry and fashion brand businesses
that we pursue, "the Speed" is the most important value for success.
We should not follow market trends but we must set market trends by
presenting what customers need, in advance.

 

The success in the high-technology era will be determined by "Speed",
and we must come up with a new and faster system than product’s changing
pattern cycle. If we hesitate to make changes, we cannot speed up.
And I believe the leader must change to have positive mental attitude
first, therefore contributing to boost up the whole organization.

 

Faster decision making practices and execution than our competitors will
enable us to have better market share, hence leading us to have continuous
growth in the market.

 

Secondly, we must maximize management efficiency.

To overcome the uncertainty that is prevailing in Management environments,
we must have an efficient organization. This could be compared to the high
scores of athletes, which are always supported by well-maintained physical
fundamentals.

 

Efficiency is simple. Better output than input. The key to management
efficiency is for our personnel to become multi-functional by strengthening
our ability.

 

The PSA, (Plan-Study-Action) that I stress, is the solution for efficient
management. We have to plan and execute efficiency as top priority in all
of our managerial activities.

 

R&D must contribute to corporate growth by contributing to cost-reduction
and products that are clearly within the market goal.

 

Efficiency in high-yielding manufacturing processes in production can
contribute to cost-effectiveness and higher production rates. In terms of
quality, this is so fundamental that it can never be underestimated or
negotiated. Potentially inferior quality factors must be evaluated in
advance and be eliminated. And the sales forces will find strategic market
penetration by evaluating products and markets with professional expertise.

 

The foundation of efficiency will be SCM, the highly optimized work
process that clearly sets job responsibilities and rights thus enabling
strongly held principles and smoothly running systems.

 

Thirdly, Let’s make a performance driven ‘Strong Company’

 

The essence of business management is to make profit.
Bad business that loses money is like cancer that we have to make quick
decision.

 

We must evaluate in detail for the business sectors that do not deliver
good outcome, and change the sector to make profit.

 

Corporate competency is comprised of each and every employee’s personal
performance in the corporation. And the strength of Samsung Cheil
Industries to compete with global corporations comes from our will to make
better performances.

 

Outcome-driven corporations make continuous profit even in economic
downturns, and those companies have flexible and creative organizational
cultures which open the bright future.

 

This will fortify the foundation for the mutual growth.

 

Samsung personnel,
I would like to stress the fact that we are not afraid at all even if this
year will be tough time because we have our clear goal and have strong
confidence that we can carry on.

 

I believe your passion will lead our company to become a faster, more
efficient and profit-making strong corporation.

 

I will always be with your passion to make our goal accomplished.
Happy New Year! Thank you.

 

                                                                 2nd of January, 2012
                                                   Samsung Cheil Industries Inc.
                                                                 CEO Jong Woo Park

 

 

Cheil Industries, CEO Hwang Baek, New Year’s Address
Early actualization of the future business with the challenge ahead for the future

 

- Speed-up future business in advance
- Build up creative organization culture
- Promise to make a solid foundation for the world's first production development

 

CEO, Hwang Baek addresses that Cheil Industries will actualize its future business plan with the challenge ahead for the future and it also emphasizes the challenge to future business based on creativity and flexible organization capability.

 

He defines the management principle of 2011 “Challenge Ahead for Future” and also explains the key aims of Cheil Industries with 3 key words

 

▲ differentiated global competitiveness           

▲ speeding-up  future business in advance

▲ creative organization 

 

CEO, Hwang Baek emphasizes that since the global financial crisis, the competition between global companies is becoming increasingly tense and that a life cycle of new technology doesn’t last long. 1% difference, unique competitiveness from products, and management of quality and customer service for marketing are indispensable.

 

In particular, change in perception is a pre-requisite to realize future business in this fast- changing market environment. Cheil Industries must adjust to the speed of global companies and environment. Growth engines of Cheil Industries led by LED, OLED, solar battery since last year including CNT, motor materials, fashion business in China and new brand launching should be realized earlier.

 

New communication culture which is changing our work system and culture from a one-sided direction to a network type horizontal organization must be leveraged further. Working hard itself is no longer sufficient. 'Work smart’ in order to improve infrastructure and working methods to heighten organizational creativity is very critical.

 

2011 is the year of the rabbit. A rabbit is always active and energetic. With its big eyes, it can adjust very well to different situations. It can survive during a critical crisis with its intelligence. The rabbit has core values such as speed, creativity and adaptation which Cheil Industries should adopt as well .

 

In conclusion, the CEO makes a precious promise with employees of Cheil Industries to realize our future business in advance with creativity and innovation and also to create a solid foundation of development for world’s first production on this New Year’s morning.

Where the colors of Samsung Digital TV, and Galaxy cellphone are born
Cheil Industries’ chemical department held ‘color conference’


■ Presents popular color designs of high technology IT, electronics to customers           in the product development stage
■ Fashion R&D team shares color trends to reflect the latest fashion trend on IT materials.
■ Support materials that has quality of competitive color design for digital TVs, galaxy mobile phones.

The 25th, ‘STAREX color conference’ event was held in the Cheil Industries R&D center located in Uiwang city, Gyeonggi-do. 

As fashion R&D team’s team manager Kim Jung hee explained, product designers from Samsung electronics and other global companies took a memo analyzing the latest fashion color trend carefully.

 

STAREX is the united brand for plastic products which are manufactured in the Cheil Industries’ chemical department. Most of their products are used in LCD TV, mobile phone, electronics, and automobiles. Since the latest color trend of fashion is usually reflected on mobile phones or electronics one or two years later, fashion R&D team manager participated in sharing color and design trend of industrial materials 

Following the introduction of trends, color lab designers from the chemical department who organized this event presented trend colors matching with the direction of industrial material color design and themes of each product introducing new products which applying newly developed colors with novel materials.

 
Cheil Industries Color Lab is rare and unique color design R&D organization in the B2B field. As high-tech IT products put more importance on emotional qualities such as design rather than technological differences, the specialized color for related materials and design became the primary concern.

 

 Cheil Industries color lab was founded in 2005 and for the first time in Korea, such a lab was utilized to effectively respond to various color demands from global companies. Color lab had a main role in developing colors for international hit products such as Bordeaux TV, Blue Black phone from Samsung Electronics. Bordeaux TV and Crystal Rose, which achieved 1st place in international TV market, anti-scratch coating resin, first developed in Cheil Industries in the world, a high gloss, and a translucent material were applied.

 

Recently, the lab participated in developing materials for Samsung electronics’ main IT instruments like the Galaxy S and galaxy tab leading the color design of the latest IT products.

 

In color lab exhibition room designers can always come to analyze the latest color trends, and about 30,000 self-developed plastic color samples are exhibited. It also has a system where you can consult a color that you would apply to the products by looking through various color samples that reflects the latest trends. You can also can share diverse dyeing materials and particle test information through the web. Recently , they are developing materials using charcoal, jade, yellow earth, and other eco-friendly materials.

 

Hyung Joo Jung, a team manager of Cheil Industries Color Lab strongly said, “Now, it’s time that design determines how competitive the high-tech IT product is. We will focus on developing materials that will lead global design trends based on Cheil Industries’ 20 years experience in the chemical enterprise.”

 

 

Winners for the Sixth Samsung Fashion & Design Fund(SFDF)

+ Cheil Industries, improves the status of Korean fashion by discovering talented designers worldwide
+ boosts designer’s creativity by investing 10 million dollars annually
+ chooses 3 teams including Jung Sun Lee, Sang Gyun Im, and Wook Jun Jeong in 2011

□ On the 30th, Cheil Industries announced winners of The Sixth Samsung Fashion & Design Fund (SFDF) which supports designers from Korea working all around the world.

Jung Sun Lee (brand : Jackie JS Lee), is the designer who caught the attention of Anna Wintour, American chief editor of magazine ‘Vogue’, minimalism fashionist, Sang Gyun Im (brand : Siki Im), a former senior designer of Karl Lagerfeld and Helmut Lang, and Wook Jun Jeong (brand : Juun J), who’s growing up to be an international designer through his Paris collection are the winners.

□ Cheil Industries held the presentation ‘2011 S/S new collection’ consisting of 2011 SFDF winners at Rick Owens Seoul flagship store located in Shinsa-dong on the 30th. This event was about introducing the works of the 3 winners of 2011 and their amazing world to Korea. The winners participated in the event to explain their works. Meanwhile, the winners of 2010, Jin Lee/ Seung Bae Lee (brand : Clu) and Wook Jun Jeong exhibited Cheil Industries’ traditional casual Bean pole together with their collaboration clothes.

□ Jung Sun Lee : Won high praise from Anna Wintour, an editor in chief of American ‘Vogue’
Designer Jung Sun Lee (Jackie JS Lee), who presents a modern collection using minimalism and calm, subtle colors, is a rising star of women wear design in London now based on her previous career as a model in Korea. She won the highest award called the “Harrods Awards” from a graduation collection of London Central Saint Martin, the best fashion school in England on February of 2010. And using this advantage, she gains support from the British Fashion Council (BFC) catching people’s attention as a rising star in London.

 

□ Sang Gyun Im : Majored architecture at Oxford university and is a former senior designer of Karl Lagerfeld and Helmut Lang.
Sang Gyun Im (Siki Im) has a very unique background. He was born in Germany, majored in architecture at Oxford University, and became a fashion designer in New York. Designer Sang Gyun Im, who approaches urban and Asian beauty in an architectural way, shows his unique sentiments not only in fashion, but also in other various fields including music, multimedia, graphic, etc. He also has a solid fashion foundation by working as a senior designer of Karl Lagerfeld and Helmut Lang. His talent began emerging when he won the Ecco Domani Fashion Fund which is a gateway to new designers in New York on January 2011.

□ Wook Jun Jeong : growing is an international designer through support of SFDF
Wook Jun Jeong, who is presenting successful collections every year in Paris, debuted with his brand called Juun J in Paris. International designers like Karl Lagerfeld acknowledged his talent and ability as Juun J is progressing as a strong brand. Wook Jun Jeong is building up more stable developments on his design, growing to be a leading designer, and improving the status of Korean fashion. As a result, Jeong was nominated in the 2011 S/S Swiss textile awards, and also was invited to the Barcelona Fashion Week.
Iit was a pretty meaningful moment for Jeong to be selected as a winner in SFDF 3 times in a row since it started in 2005. Nam Young Park, a team manager of Cheil Industries SFDF executive office said “Designer Wook Jun Jeong is a very talented designer who fits perfectly to the goal of SFDF which strives for the improvement of the Korean fashion world . SFDF will continue to carry out the role of companion who looks after designers’ progress to nurture them into internationally-renowned designers.”

“the only shoes in the world” made by Spanish master craftsman

- Cheil Industries Lansmere, handmade shoes brand Magnanni’s invited preview

- “the only color of the world” made by Spanish master craftsman

□ Cheil Industries’ high quality multi shop for male customers Lansmere presented the only shoes in the world. On 24th, there was a dyeing demonstration of Spanish high quality handmade shoes brand Magnanni in Cheongdam-dong Lansmere flagship store.

□ Magnanni, the brand which Cheil Industries’ Lansmere store imports, is a high quality handmade shoes brand which has lasted through three generations. It is famous for its experienced craftsman controlling leather’s color scheme and depth with perfect freedom. Magnanni’s shoes are hand-dyed using its exclusive cloth and brush to become the only shoes that have its unique color.

□ Lansmere invited the craftsman of Magnanni to this event. The craftsman demonstrated how he dyes the white leather of shoes with his brush. Customers can choose a style, size, and color and custom order after the demonstration.

FUBU, suggesting board wear trend of this winter

 

- pay attention to its stronger function

- elaborated colors, unique fashion… popularity of ‘Seung Gi Lee Look’

As the cold winter is approaching, many people started to became interested in skiing fashion. Prepared boarder looks different from a fashion standpoint. Fashion is one of the most important items for people who enjoy skiing and snowboarding. Cheil Industries’ street brand FUBU suggests the skiing fashion for this winter.

■  Stronger functions
The most important factor in board wear is function. Due to its constant exposure to the snow, you have to carefully think of its functions; whether it is water-proof, heat- retaining, wind-proof, etc. A new board wear from FUBU in this season used much more upgraded materials in terms of its functions. This special material prevents snow soaking, and also has a quality of emitting perspiration easily for excellent water-proof functionality.
In addition, the attention to details has been greatly enhanced. Ventilation holes are made in body parts where people perspire profusely such as the armpit and back of waist areas to make people feel comfortable while its wind-proof function protects you from cold winter wind. Also, the newly developed pattern minimizes the shaking of body when you make a big move.

■  Elaborated colors, unique fashion. Military look, layered look.
There will be more elaborate and unique fashion trends on display at ski resorts in 2010/11 season.
Most board wears have been check and stripe patterned or consisted of primary colors before but recently, various types of products that can express each person’s individuality and fashion are beginning to appear. Colors become more vivid and more choices have become available for patterns and designs. Military look and padding vest type board wear are rising as attractive items.

 

■  FUBU’s military look, also called ‘Lee Seung ki look’, is already the talk of town
This item from FUBU, which retranslates military patterns, has been popular all around the world creating mania groups. It gives a very strong, elaborate feel through its use of mixed print.
Its hood is designed to be detachable so people can coordinate their fashion in various ways.
Layered style with padding vests and hood tall tees is worth the attention this season.
Matching thick innerwear with padding vest would be a very stylish choice.
Layered style is effective not only in its stylish look but also in its activeness and its ability to retain warmth.
FUBU’s fashionable snowboarding wear will be available in every FUBU retail store this winter. 

 

 

IT accessories IZALL, Italian Chic line released

 

■ Cheil Industries’ premium IT accessories brand IZALL revealed ‘Italian Chic’ line for Galaxy tab, i pad/i Phone

■ IZALL’s newly developed ‘Italian Chic’ line used materials motivated and designed from skins and surfaces of crocodile, lizard, ostrich, and denim, and it maintains soft and smooth lining and texture of their high quality leather

■ IZALL’s Italian Chic line consists of 100% handmade products. There are a total of 10 different colors including red and black brown to express each unique and individual characteristic of IT products. Its elegant design is also a thing that highlights the products.

■ IIZALL meaning ‘IT’s all’ has pioneered in the IT accessories market with its unique design and high quality image. With the recent release of Italian Chic line, IZALL is planning to exploit a new market claiming a new slogan ‘IT accessories with designer’s sentimental touch’

■ IZALL case only for the Galaxy tab will be available at Samsung digital plaza, homeplus, e-mart, and hi-mart from the beginning of December, and accessories for Apple products will be available in main department stores, APR, and other IT accessories stores.

 

PAL ZILERI, Italy’s fall, and winter city theme look released.
 
- City of fashion Biella, City of winter Torino motif
- Buy theme look set item and get a cashmere muffler event 
 

□  Cheil Industries’ menswear brand PAL ZILERI presents a total coordination of the Armonia line with a theme of main Italian cities. Armonia means harmony in Italian and is a total business casual line of PAL ZILERI. It consists of set products of jackets, innerwear, and pants delivering tradition and sentiments of Italy to male customers who care about their individuality and style. 
 

□  Armonia line is inspired from Biella, the city of fashion, and Torino, the city of winter which held the 2006 Winter Olympic, and has revealed Biella set with a fall theme and Torino set with a winter theme. 
 

□ Biella set presents a male business casual look including the highest quality cashmere jacket with check patterns matched with a cashmere sweater which are very light and soft. Torino set has a slim winter business look with a light padding jacket and warm outer wear. 

 

Cheil Industries, Inc., “WPM Flexible Display Substrate Material”
The dream of display that bends freely like papers coming to reality

Galaxy launches ‘President’ line in celebration of G20

□ Galaxy launches ‘President’ line to celebrate the 2010 G20 in Seoul
□ Introduces Galaxy’s unique style after analyzing the styles of the leaders from each state
□ Suggests five different suit styles designed for each occasion for 21st century global leaders

■ The national brand, Cheil Industries’ Galaxy, has launched ‘Galaxy President Line’ after carefully analyzing the styles of world’s top leaders for commemorating the 2010 Seoul G20. Please visit www.galaxy.co.kr for more information.

■ The ‘President Line,’ a classic style fit for the global stage for which all leaders should be equipped, suggests

‘president look,’ and it presents suits designed in five different styles for the possible events of the G20 ranging from entering a summit to formal or informal banquets; it consists of 5 items that represent the male feature including a suit, a shirt, a tie, a pocket square, and a bow tie. (100’s million Won)

■ In celebration of the 2010 G20 Summit, the President Line manufactured by men’s wear Galaxy, with a concept of “Top, Unchanging Value,” has newly developed ‘Leader’s Style’ based on the fashion styles of each national leader harmonizing with the significance of the G20 summit.

■ Galaxy has been highly evaluated for upgrading men’s fashion of Korea to the next level by sponsoring ‘Pride Eleven Suit’ for the national soccer team in celebration of the 2010 FIFA World Cup South Africa last June and is determined to solidify its place as a national men’s wear brand that represents Korea by launching the ‘President Line.’

■ The ‘president look’ the ‘President Line’ Suggests:

First, ‘Welcome Dress Code’ consists of navy single-breasted suit with a red bow tie that gives a strong impression in order to express pride, passion, and firm determination as the host country when welcoming the top leaders of each nation.

Second, ‘Charcoal gray double-breasted suit with a blue tie,’ designed to promote smooth harmonization, represents amiability, kindness, and integrity, which the top officials often wear in the event of acutely formal meetings such as proclamation of agenda or agreement.

Third, ‘Double breasted-suit with a pocket square’ is a dress code that is relaxing, yet sophisticated and social, and it offers formality in the event of an official party or banquet.

Fourth & Fifth, ‘Sporty code and a bow tie’ is a common dress code for somewhat informal events, and it expresses common courtesy while giving a comfortable and friendly image.

■ Meanwhile, Galaxy holds various on-and-offline events for its customers. From the 25th of October at all retail store locations, Galaxy gives away a ‘red-and-blue bow tie’ (a Korean traditional lantern color) as a gift to all customers who make purchases over 80 million Won for welcoming the top officials as well as wishing for its successful summit in celebration of the 2010 G20.

■ An online event will be held until the 3rd of November at its official Blog (blog.naver.com/galaxygogo). It requires an answer to a question to name the ‘Galaxy G20 commemorating suit’ that completes a leader’s style. Winners will be drawn to distribute 80 million Won worth of gift cards that can be exchanged for a ‘President Line Suit’ and a ‘red-and-blue bow tie’.