The 55th anniversary speech for commemoration



Dear employees and the representatives of our good partners,
The Cheil Industries Inc. is celebrating the 55th anniversary of the establishment.

First of all, I would like to present my sincere appreciation to the customers and partners whom have built the Cheil Industries together. In addition, I appreciate all of the efforts from the employees who have stood firmly in the growth of foundation during the ongoing crisis of uncertainty global management.

Now I think about it, the 55 years of Cheil Industries have worked on the same paradigm with the domestic industry. We have developed a textile business on the wasteland after the Korean War and have prepared a turning point on the Korea’s economy, and leaded the 80’s fashion business to a real brand age.

And the electronic materials business, which was propelled since the 21st centuries, has become the core materials of display and semiconductor and has contributed to become a digital powerful nation.

Ladies and Gentlemen:

The last 55 years of tradition and potential, which was the primary source of the Global Samsung, should be possessed as an endless self-esteem and should be coming out in the conversion of new paradigm.

After the unstable global financial markets, the business environment is changing rapidly than before. As markets for environment-friendly and energy related are expanding, the experts are expecting a significant change on petrochemical and subject matter industry. To lead the trend of the fashion business market and to get the sensitivity of the customers, the global competitions of the brand is being severe.

Not only for the business concepts but also in competitions and business procedures, it’s a situation of rising wave of the industrial restructuring period, which foretells the fundamental changes. As of now, there are uncertainties and many opportunities together. All employees must share certain goals and open new ways to create the opportunities in reality. 

For this, I would like to suggest a future vision, called a Creator for hi-tech industry material and emotional. The 55th Anniversary of Cheil Industries should remove the fixed way of success and should be the starting point as the first step of the ways that others did not go.

Ladies and Gentlemen:

It reminds me a bamboo when I think about the value which Cheil Industries should pursue. The bamboo knots overcome the storm and rain and lasts consistent growth.

As Cheil Industries has leaded the industrial development by connecting the flow of the era, it should also be a leader of the paradigm shift in the future. As we are passing the 55th anniversary, we should move forward to pursue sustainable growth with willingness to be the cornerstone of ‘100 years old business’.

First of all, we must grow as a ‘Hi-tech industry materials company’

The 100 years old Bamboo does not get thicker by living longer but always orient new growth through knots.

Now is the time to grow Cheil Industries as a hi-tech industry materials company with knots. In the future, a company, which preoccupies the new material, will lead the entire industry. Especially, with our unique technology, we should create something with new materials, which does not exist.

If the passion of the researchers, who do not fear failure and keep working for their dreams to develop a new product with new materials at the laboratory, and the efficient R&D resources harmonize, then a goal of specialized company with high-tech materials will be realized.

Second, we have to aim a “flexible emotion and creative corporate culture”.

Besides the fixed idea of ours in our mind, everything in the world is changing. Now, a design based on technological competitiveness is approaching the sensitivity of the customers and is influencing the success of the market. The emotional design skills and the imagination of material technology development, which is the key of the latest business, should overcome the usual way and challenge a creative way.

Especially, we should resolve the problems through free discussions and easy communication channels. Let’s all make a ‘youthful company, the Cheil Industries’, as a leader of the trends with new ideas.

Finally, we should be a ‘Respectful company with mutual value’
 
The existence value of Cheil Industries should be benefiting the customers and the communities. We must obtain trust from the customer and the partners through a complete products and services and should develop a mutual partnership for development. In addition, should prepare a clear management system and be a respectful company with social responsibility by social contribution activities, which meet the expectation of the community, and open communication.

In addition, should establish a sustainable growth platform by settling down the green business structure to manage the global warming and other environmental issues,

Especially, should conduct an action-oriented environmental management, such as reducing greenhouse gas emissions and enhance a business opportunity by using a recycling process.

Ladies and Gentlemen:

What kind of picture do we have in our mind now?

Even though the vision of Cheil Industries, a “Creator of hi-tech industry material and sensitivity”, is only by imagination but should have a confident that we can achieve this in the reality if we keep dreaming, dreaming, and putting all efforts into it.

Now, let’s picture the dream of Cheil Industries in our mind, ‘a youthful organization after 100 years’. Let’s open our mind and become like it. This dream that we have on our mind as of 55th anniversary will be the great future of Cheil Industries.

Sincerely, 

September 2009
Cheil Industries Inc.
CEO Baek Hwang

New York Shoes Brand : STEVE MADDEN
Grand Opening a Mega Shop at Noon Square in Myeong-Dong.
Temptation from 12.5cm Fatal Kill Heel



■ On June 28th, a New York shoes brand 'Steve Madden' launched by Cheil Industries opened a Mega Shop at Noon Square in MyeongDong. Mega Shop is a large store to maximize and show the overall brand image.

■ Steve Madden, a global shoe brand first launched in New York in 1990, holds approximately 500 stores in 25 countries worldwide and was first introduced to Korea in February 2009.

Steve Madden is famous for its trendy design and reasonable price; therefore, New York women show absolute support.

■ Especially, different types of Kill Heel, high-heeled shoe which is a hot trendy item for this summer, are shown and gaining popularity among young women based on sexy & fancy design and splendid colors.

□ Gallaxy <Share the Cool> campaign aids sales & auction proceeds, and water for life.
□ Self-portrait of Pierce Brosnan and famous artists' collection appear at Charity Auction.



■ Gallaxy, a Menswear Brand of Cheil Industries, opened an event that exhibits not only a self-portrait of Pierce Brosnan but also arts of famous artists and photoworks of celebrities as part of <Share the Cool> campaign driven with GoodNeighbors.

■ Self-portrait of Pierce Brosnan and works of popular artists and celebrities are sold to people by written auction at the exhibition held in Jamsil Lotte Department. Proceeds from the auction will be fully donated to "Water for Life" project installing water tanks in Kenya Meguana region which can provide fresh and clean water for more than 1,500 people.



■ Especially, self-portrait(50*50,oil painting,1990) of a famous Hollywood star Pierce Brosnan drew attention. Pierce Brosnan steadily performing expert level of art works in addition to acting has special bond with Korea being the Gallaxy main model, and happily donated his portrait when he heard about the campaign. Except those being sold by a charity he takes part in, his works are all privately owned; therefore, it will be an extraordinary opportunity for us to meet his art works.

In addition, famous artists, such as Soon Myung Hong, Seoung Jun Hwang, Youn Hee Seo, being commonly assessed to reinterpret human and nature with modern sense, and Min Gee Cho and Byeong Jin Lee who are active as not only a celebrity but also a photographer donated their valuable works and took part  in the good deed. 

MANGO OPENS A NEW STORE IN SEOUL

The Spanish fashion brand 'MANGO' announces a new expansion plan for 2009 with the opening of a new image store in Seoul and plans to open two new stores during the year.



Barcelona, 28 April 2009 – MANGO, Spain’s most international fashion brand, is opening a new image store in the city of Seoul after signing an agreement with the South Korean group SAMSUNG for the joint development of the MANGO chain in South Korea. The Spanish fashion brand is thus reaffirming its commitment towards the South Korean market, considered one of the most important in Asia because of its great potential and the numerous investment opportunities it offers.

This cooperation project is getting underway with the opening of the new image store in Myundong, Seoul’s most exclusive shopping district. The store has a total surface area of 576 m² distributed over three levels. The ground floor and the first floor make up the sales area, with fitting rooms on both levels. The third floor is to be used as a stockroom and has a surface area of 146 m². The store has a glass façade, and overlooks a light well which contains a Japanese garden, which adds elegance and light to the premises. In general, the store décor features fine materials such as oak, which combines with the black and white lacquer and transparent glass of the walls and display furniture. The flooring is oak and black basalt stone, which gives the store a warm atmosphere.



MANGO has declared its intention to open at least two more stores during the initial expansion phase in 2009, all of them in Seoul, while continuing with an ambitious plan to open stores in other major cities of South Korea.

“For SAMSUNG CHEIL Industries it is a pleasure to cooperate with MANGO in the South Korean market”, says Iam Kim, the Marketing Vice-president of said company. “We are convinced it will be a fruitful alliance”.

During 2008, MANGO opened 130 stores throughout the world, 26 in Spain and 104 in foreign markets. What is more, it consolidated its position in various countries in Eastern Europe, the Middle East and Asia, and the chain entered new markets, such as Algeria and Georgia.

MANGO currently has a total of 1,235 stores in 91 countries. In 2009, it entered Belarus, Guatemala, Iraq, Iran, Martinique and New Caledonia for the first time. Throughout 2009, the chain plans to increase its number of stores by 150. The locations for the new stores include Belgrade, Dubai, Kuwait, Johannesburg, Manila, Moscow, New Delhi, New York, Paris, Beijing, Tehran and Tokyo.

Cheil Industries Inc., Won the President’s Award at RFID Industrialization Award



Cheil Industries Inc., won the president’s award at RFID Industrialization Award.

The Korea Chamber of Commerce ＆Industry (Chairman Kyung-shik Sohn) had a ceremony of awarding for ‘RFID Industrialization Award’ at Millennium Seoul Hilton Hotel on the 23rd. Cheil Industries Inc. that received the president’s award emphasized that “it was very effective in managing stocks by shortening delivery time from 15 hours to 3 hours a day through introducing RFID technology by stages from 2006.” In addition, a shop that introduced electronic tags presented the sales increase of 200 million won and reduction of 150 million won cost.

RFID(Radio Frequency IDentification) technology refers to a technique that can store information in an electronic chip and identify the information in a non-contact mode using radio frequency.

It was presented that the future shop of Cheil Industries Inc. applying electronic tags contributed to enhancement of customer satisfaction. Customers can see where the clothes in the shop were produced, sizes and colors of the design, an outer garment and accessories which match the clothes well, etc. with a tag containing a lot of information.

About 100 guests attended the awarding ceremony including CEOs of distribution, logistics, manufacturing and RFID companies such as Paeng Jeong-guk, president of Hyundai Motor Company, Hwang Baek, president of Cheil Industries Inc., Choi Jong-won, CEO of LG Hidachi, etc.



Hwang Baek, president of Cheil Industries Inc. is receiving the president’s award at ‘RFID/USN Industrialization Award’ at Millennium Seoul Hilton Hotel on the 23rd.

Cheil Industries Inc. Completed High-Class Construction Material「Engineered Stone」 Factory
High Value-added Product with Twice Price of the Existing Acrylic Artificial Marble

■ A ceremony to celebrate the completion of the factory was held at Yeosu Business Site on the 9th(Thursday) in the presence of CEO Hwang Baek
■ Expected to prepare a foundation to preoccupy the high value-added environmentally-friendly construction material market using high-purity natural silica
■ Annual productivity of 650,000㎡ or 160,000 sheets equivalent to 100 soccer fields
■ Expanding market share by establishing bulk supplying system following to acrylic products and natural stone



Cheil Industries Inc. began the next-generation environmentally-friendly Engineered Stone business using natural stone as an ingredient in earnest. It had a ceremony to celebrate the completion of Engineered Stone factory at Yeosu Business Site on the 9th in the presence of about 300 concerned persons including CEO Hwang Baek, presidents of associated companies and staffs.



Engineered Stone, an environmentally-friendly construction material using high-purity natural silica, is resistant to scratch and heat and has low water absorption rate while possessing natural texture. So the demand of the product is increasing as high-quality construction finishing materials including the upper panel for a sink in a kitchen or a counter and interior design. Particularly, the high value-added product with over twice price of the existing acrylic artificial marble is being sold in American, European and Asian markets more and more.



The construction of the Engineered Stone factory started August last year with a total of 27 billion won in 17,000㎡ of total floor area. Its production capacity is 650,000㎡ or 160,000 sheets, which is over 100 soccer fields (average width 1.4m × length 3m).

With the completion of the Engineered Stone factory, Cheil Industries Inc. prepared a foundation to expand its construction material market by having products with various prices and characteristics following to acrylic products and natural stone. 

Cheil Industries Inc. has decided ‘Radianz’ as a brand name for Engineered Stone products and began expanding global sales networks and marketing activity in earnest. Cheil Industries Inc. that has done the artificial marble business from 1993 ranks second to DUPONT in the market share of the world market with its original technology such as development of the world’s first artificial marble with high-transparent chips in it. Particularly, it has explored professional distribution networks of the global market including entering a sales contract with HOME DEPOT, the world’s largest distribution company having about 2,000 shops in the U.S.



“We made difference from the existing products by diversifying sizes and developing unique colors in order to respond to the expanding high-class construction finishing material market. We will preoccupy the high-value added market by establishing bulk supplying system from acrylic artificial marbles to natural stone and engineered stone” said Yoon Seong-ho, manager of Industrial Material Business Department of Chemical Division in Cheil Industries Inc.

Home Page : http://www.staron.com

The `09/10 Fall/Winter Fashion Week runs through April 2 at the Seoul Trade Exhibition & Convention in Daechi-dong, southern Seoul.
More than 39 acclaimed designers will show their collections.
Around 70 fashion companies will participate in the Seoul Fashion Fair.

------------------------------------------------------------------------------------------
Fashion week kicks off with men's wear collections by Mvio's Han Sung-hyuk, March 26.
Han Sung-hyuk, creative director for Cheil Industries' Mvio brand, presented a collection inspired by the fictional British detective Sherlock Holmes.



Camel-colored jackets and coats were accented with herringbone and argyle prints, while pants were cropped at the ankle.

KUHO '09 S/S COLLECTION

JANUARY 6th 2009
3:00 / 7:00 PM
HYATT GRAND BALLROOM & REGENCY








▷ homepage : http://www.kuho.co.kr

Dearly beloved executives and employees of Cheil Industries Inc.,
We are gathered here to greet the New Year of 2009.    

Our resolutions this morning will lead us through the year. 
It is a difficult time, but hoping that we all have positive thinking in our minds, I wish you and your family the best of health and happiness.

In the past year, the financial crisis from America spread to the world to lower asset values and increase the risk of bankruptcy for many companies.  With the continuation of various events that we have never experienced before, the depression and uncertainties in the object economy is expected to reach peaks in the year 2009.  The export market has narrowed down and economic recess has struck many regional markets as advanced economic nations are getting ready for the negatives in growth.  Even mega-sized global companies are facing risks of failure. 

Even the ones that used to be one of the strongest companies in the world could fall overnight with a mistake or two.  
Until last year, we have kept up with the fast-changing business environment with 'creative innovation and challenge.'  This year, it is time for us to concentrate our capacities on 'survival.'  I ask all of you to have serious determinations to participate in our strife to overcome this crisis.  

We already have the wisdom from overcoming the foreign currency crisis 10 years ago.  Everyone came together to undergo restructuring and innovation and survived the difficult times when many companies fell.  In result, we were able to overcome the crisis and diversified our businesses to take our global competencies to the next level. 

In order to resist the strong winds from the outside, we have to have a strong foundation.  We first need to survive in order to have another chance to discuss new possibilities. 

For the management principle of 2009, I chose 'overcoming the crisis through reconstitution and pioneering new opportunities' as our new goal.

Under critical circumstances, we are bound to clarify our strengths and weaknesses and discover what we must do first to reconstitute ourselves.  In order to have leadership in the new system of competition after depression, we must strengthen our core competencies.  For this purpose, I suggest the following: 

First, we must reconstitute ourselves through selection and focus. 

In an economic recess, corporate survival depends critically on profitability.  Companies that survive the crisis become stronger.  Under these circumstances, we must practice the selection and focus strategy to solidify high value-added businesses and constantly recheck the competencies of each business to make timely decisions.

Extreme cost-saving measures must be applied to every process: development, purchase, production, logistics, and so on.  When we are discussing the matter of survival, we have to think outside the conventional.  We have to be agile enough to adjust to a completely different economic platform to maximize efficiency. 

In particular, each business division must carefully follow their business scenarios to minimize risk factors and be ahead of others to dominate opportunities.  Also, focus on quality and customer-related issues and be timely to execute solutions.  This must be the basis of every action we take to overcome the crisis. 

Second, we must reinforce our core competencies to grasp opportunities ahead of others.

There always are opportunities in crises.  Crises invoke big changes to reorganize competition and make new leaders.  A company in a crisis must execute a two-end strategy of defense for survival and challenge for new opportunities.

Software power, such as human resources, R&D, and design, are the core competencies that will bring us new opportunities.  Even if we have to crawl to evade risks, we have to see higher and farther into the future.

Only the prepared can benefit from the opportunities.  Even in the times of difficulties, we must keep fostering manpower, develop source technologies, and explore design innovations.  Also, keep observing and exploring the global market to discover new opportunities.  Don’t stand there and blame the market; make challenges to find your special value.

Last, foster a creative corporate culture.

A creative organization is strong against crises because it can communicate and derive ideas.  Crises can be overcome by gathering everyone’s capacities.

If we can establish fluency of communication in daily interactions, we will open up the possibility of sharing various creative ideas and discover opportunities from within the crisis. 

Alertness can motivate your creativity.  Don’t be intimidated.  Instead, we are in desperate need of spontaneous ideas and actions for better performances.

Ladies and gentlemen, 
Be critical to view the crisis right in front of us, but be positive to explore future opportunities.  Let’s fight our fear and gather our wisdom and passion.  Then, we will be the first to talk about hope after the crisis. 

The harder a dream is to achieve, the greater its value becomes.
We must continue pursuing our vision to be 'a global player in a broader market.' 
Our journey to the vision can be hindered by strong windstorms or large obstacles.

But, if we know our goal and have the wills to achieve it, such hindrance will only make us stronger.  

This is the first of the New Year. 
I trust your power and passion.  I am certain that in this year we will overcome the crisis with wisdom and find new opportunities for sustainable growth.  

I hope that every one of your New Year’s wishes come true.  Thank you.

January 2nd, 2009
Je, Jin-Hoon
President and CEO,
Cheil Industries

□ Company introduction

Cheil Industries started as the matrix enterprise of Samsung in 1954, expanded its business territories to fabrics, fashion, chemicals, and electronic materials, and has now grown as an expert enterprise of chemical, electronic materials, and Hi-Tech fields with international competitiveness.

Cheil Industries is looking for passionate global talents who will lead the future with Cheil Industries with endless innovations and challenges.

□ Application period: November 3rd, 2008 (Monday) ~ November 11st, 2008 (Tuesday) 17:00

□ Volume of recruitment: ○○

□ Internship Recruitment field  

Field	Job group	Workplace	Relevant major
Electronic materials and chemicals	R&D Engineering Sales	Uiwang	Chemicals, chemical engineering, material engineering, new material engineering, fiber engineering, high molecular engineering and other majors in science and engineering departments

 

□ Application requirements

 

   o Non-Korean nationality in Korea

   o Graduates (or undergraduates) in engineering and science areas.

   o Students who will graduate in August, 2009, February, 2010, and August, 2010

   o GPA over 3.0 out of full score 4.5 in all academic years

    (or 80 points out of 100 points – only applied to schools without GPA)

   o Available to participate in a 4-week internship program (during the 2008 winter vacation)

   o Please complete a Resume form, and submit the form via E-mail(jhji@samsung.com)

   by November 11st.

* Resume download: Cheil Industries website (http://cii.samsung.com)

 o Result for each stage will be notified separately via E-mail.

 

 □ Procedure

  o Document screening

  o GSAT (English): November 23th (Sunday)

  o Internship: Scheduled to be carried out in January, 2009 for 4 weeks

 □ Q&A

 

  o Cheil Industries HR Team (031-596-3215, jhji.kim@samsung.com)